Zulu Screenshot at 4K resolution - picture setup by Vincent Myers
4. Cinema Pedigree – Expert Setup
After many years of experimentation, the aim of ProjectionDreams – Audio / Video Interiors is to create the most absorbing experience possible through the correct use of sound & vision.
Following principles – in part advocated by Jim Fosgate – we believe in a 360 degree sound field where the room ideally wouldn’t be square, but round, and the audio channels are calculated for the size of the space from 6-channels to a 32-channel Dolby Atmos setup to not only replicate a great cinema, but to go beyond it!
Jim Fosgate said: –
“In real life, we’re used to hearing in a 360 degree sphere from all around us. Stereo is unnatural in that it is coming only from the front speakers.”
Few however, have a round room, so specific room *treatments can be applied to reduce what we call the “boxy sound” of a square room and to more closely emulate the sound characteristics of a circular room.
*At ProjectionDreams Audio / Video Interiors, we employ “simulated acoustic curvature” to create a curved environment.
In addition to this, movies are mixed fairly “bright” to take account of the fact that in commercial cinemas, the front L/C/R (left, centre and right) speakers are behind an acoustic screen.
This is the ideal placement for the three front speakers and ensures that the sounds come from where they were intended to come from on screen. The brightness is slightly tamed by passing through the screen material.
So, with speakers not behind a screen, soundtracks can sound too bright. Behind a screen, the sound is closer to how the original sound mix was intended. This is our preference and what we advocate for Cinema Pedigree systems.
After years of experimentation, we have found the brands we consider perfect for Cinema Pedigree and are perfectly suited to compliment movie sound mixes of today.
The screen of course should be IMAX ratio correct.
At ProjectionDreams Audio / Video Interiors, we custom build screens, specifically for your room – just like in a commercial cinema, which ensures that no or as little zoom as possible is employed on the projector setup and all resolution used.
Cinema Pedigree setups calculate the optimum screen size for your environment, the ideal seating position for maximum immersion in the movie.
In Commercial Digital Cinemas until recently, 14-fl was the recommended brightness level for digital projection although the SMPTE (50-years old) cinema recommended standard was 12-16ft lamberts of brightness (to reflect back from the screen). This was a film standard – more a technological limitation of the time – as opposed to a realistic ideal for today.
Cinema Pedigree projection will aim for a minimum of 31ft lamberts to achieve a bold, dynamic picture with a more accurate colour range and 35-45 in a non-dedicated environment.
As a comparison, the Odeon Luxe in Leicester Square, produces about 30ft lamberts.
This precision is mandatory and critical in maximising your setup.
The ability of the greatest equipment cannot be realised if incorrectly setup.
We will blend the setup to your viewing preference. In a dedicated movie room for example, our suggestions would be different than a sports-based system, or a system that is good for both.
A Cinema Pedigree setup, is tailored for your viewing preferences.
Cinema Pedigree is a concept that includes total synergy in all sound and vision aspects – a synergy that from conception to implementation, uses the best cinematic “knowns” – some of which have historically, been too costly to replicate in the home, until now!
The Cinema Pedigree total ideology, is the perfect Audio / Visual “cake”, blended by knowledge and correct setup throughout. The perfect Audio / Video environment cannot be achieved by just one element of the above or even two! It MUST be fully encompassing and include ALL of the above.
Over the past few years, we have seen a heavy dispensation towards overly expensive equipment being installed without careful setup. We have seen 50k projectors, so poorly setup, that a 10k projector from us, calibrated correctly, would thrash it in picture quality, clarity, brightness and colour.
We have seen expensive Hi-Fi speakers, plonked in a room, even centre speakers placed on the floor. The aim in all instances it seems, has been to “extract” the most money possible from the customer, with no thought or care to correct setup and to convince the customer that just because the equipment is expensive, it must be good!
People have been encouraged to think that a brand name in Audio / Video will guarantee performance. Frankly, that is nonsense without expert setup.
Vincent Myers – creator of Cinema Pedigree says: –
“The upshot of the Cinema Pedigree ideology is, by way of example, that a 50k system well chosen, implemented and setup, will easily outperform a poorly setup 75k system in both the Audio & Video arenas.
Understanding the basics of setup takes hours. Being able to produce a great picture takes years of practice and experience. After over 40-years associated with setup and over 20-years in the consumer market, it has taken me this long to perfect techniques. I am very proud of my qualifications and looking back, I consider them the foundation of my knowledge only. Cinema Pedigree expert Setup is a far different level again”.
The Picture Quality our customers can expect!
Come and experience a Cinema Pedigree Cinema that conforms to THX standards with 9.2.2-channel Dolby Atmos / Auro 3D audio and 4K / 3D projection onto an IMAX Enhanced screen at our showrooms in Almancil, Carvoeiro or Praia da Luz.
South Pacific screenshot at 4K resolution - picture setup by Vincent Myers